The Factors on Relation between Sharing Economy Characteristics and Consumer Traits

The purpose of this study is to grasp the concept, characteristics and application status of sharing economy based on the existing research and to summarize the study on the characteristics of the sharing economic service and consumer characteristics. Second, this study attempts to derive a research model based on research on sharing economic service, consumer characteristics, satisfaction, reliability and reuse intention. Third, it analyzes the factors and influences of consumers intention to reuse of sharing economy. Fourth, Based on the results of this study, we suggest strategy of service activation for the sharing economy enterprises. The questionnarie was created to examine every relevant variables to practical and theoretical implications were discussed. Through the process, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. were used. It is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. In this study, we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. After then, satisfaction and reliability are related to the characteristics of Sharing Economic Service(Security, Conveniency, Discount, Sharing, Social Interaction), and Consumer Characteristics(Personal Innovation, Word-of-Mouth). The sharing economy business is significant in that it is a new consumption trend that changes the meaning of consumption to consumers.