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학술대회자료

Use Intention of Chauffeured Car Services by O2O and Sharing Economy

The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. First, master the recognition and market status of chauffeured car services with existing literature; and analyze the influencing factors of their use intention; second, through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users’ use intention. In conclusion, the enterprise should make efforts to improve users’ initial trust in order to attract their attention. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users’ use intention. Social influence also significantly affects the use intention of chauffeured car services users. It means friend recommendation or mass media influences users’ intention. So, it is more important to increase differentiated benefits, advertising and publicity of chauffeured car services.

Abstract

1. Research Model

2. Operational Definitions

3. Hypotheses Results

References

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