A Study on the Effects of Distribution Factors on Perception and Purchase of Elderly Goods

This study is investigating the standard of elder product selection, the medium to have influence on product selection, and actual product purchaser and secondly, the most preferred product type of elder consumer would be revealed and its implications would be investigated. This study had conducted to offer useful information to related organizations by investigating product preference of elder consumer who is a main consumer of senior-friendly industry and influential factors to purchase products for industry. The study result revealed the characteristics of the aged as follows. First, the elder consumer considers that the functionality is more important than the price when selecting product. Second, when making marketing plan toward elder consumers, the preliminary of background such as gender, education level, and monthly income should be conducted enough. Third, the elder consumer was proactive and active in the economic aspect, and tends to have strong independence in the social aspect. Fourth, the study showed that the aged was highly interested in health related products and service. The aged of today is a consumer who has occupational ability as an intellectual property accumulated by professional life and has an ability to concentrate consumption with richness as the main agents of purchase. Therefore, the empirical study to investigate the actual aged had been conducted instead of literature research as existing studies.