Suggestion of Strategy Derivation Approach Using Perceptual Difference

This paper aimed to proposes a strategic decision-making approach citing the relatively easily accessible IPA(important-performance analysis) and SWOT/AHP analysis. To be specific, the step 1 is to derive necessary attributes and conduct IPA. The step 2 is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. Step 3 is to build a causality model for decision making. The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. The proposed approach is easily applicable to stepwise analyses and is expected to serve as a selective decision-making option in line with retained competencies.