A study on Mobile Service Quality on Customer Satisfaction and Repurchase Intention : In China Datas

The rapid development of Internet makes electronic commerce become a new favorite business mode, and the popularity of mobile network and mobile innovation leads to a new round of business innovation, i.e., mobile e-commerce. With the largest mobile Internet users in the world, China has a potentially large customer base in mobile e-commerce. Mobile e-commerce has preliminarily developed. However, because of the service quality factors of mobile e-commerce and the imperfect pattern, consumers are lack of satisfaction in mobile e-commerce. When using mobile devices for e-commerce transactions, consumers often use it for small transactions, which make the development of mobile electronic commerce is slow. Therefore, the most important factor in the development of mobile e-commerce is service quality. To investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention, This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. The collected data were analyzed by SPSS technique. As results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted.