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학술대회자료

A Study on the Growth Mechanism of Burger King Based on Dynamic Models of Success and Failure of Businesses

This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are “growth” and “erosion and stagnation,” respectively. During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder’s disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance). However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. According to the case study of Burger King, the most crucial factor in the success and failure of businesses is that the corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.

Abstract

1. Introduction

2. Theoretical Consideration of Study on Success and Failure of Businesses and Dynamic Models

3. Analysis on the Success and Failure Mechanism of Burger King based on the Dynamic Model

4. Conclusion

References

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