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학술대회자료

A Study on O2O Lotte based Omni Channel

Lotte omni shopping is online and off-line (O2O) shopping service to enjoy Lotte s benefit pleasantly and conveniently. Lotte has advantage for consumers to select convenient ways through various kinds of distributors and to enjoy quickly in various ways. Mobile device has advantages of mobility and instance to let consumers retrieve information at purchase of products, pay and share information after buying. With mobile devices, customers think of where to buy rather than what to buy to develop smart consumer . Lotte omni shopping case study has shown that O20 service can be used at neighboring place: The study thought of discovery of new type of ten years later business when consumers were interested in 040 service.

Abstract

1. Lotte Omni Case Study

2. Problems of Lotte Omni Shopping

3. Problems of Lotte Omni Shopping

4. Summary

References

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