Research on Development of Emerging Multinational Corporations in China

Multinational Corporations (MNCs) have become very large and powerful nowadays. Some are worth more than the entire GDP of many countries. So MNCs can have an enormous effect, for good and for ill, on the countries they do business. For every industry, innovation is the root and guarantee for development. As we may know, there are three kinds of basic innovation strategy, which are discretionary innovation, imitating innovation and cooperative innovation. And China should choose the strategy which fits its own national conditions. In turns of status of Chinese multinational corporations, the innovation capacity is quite poor compared to other giant multinational corporations of developed countries. MNCs in China have made remarkable contributions to Chinese economy, among which Chinese local enterprises are still at the primary stage of the development compared to other international brands. Therefore, they should learn from the experience and find their way to balance standardization and localization in the era of globalization.