Evolutionary Process and Mechanism of Product Quality Control in Chinese Online Shopping Platform

Firstly, the paper sorts out four-stage evolutionary process of product quality control in Chinese online shopping platform from dynamic perspective, and analyzes various product quality control measures at every stage. Then it constructs the population-competition dynamic model and makes analog simulation. The simulation results reveal the internal mechanism of quality control evolution and the rules of quality control in online shopping platform. The conclusions help Chinese online shopping platform to take more active attitude to control the product quality and transfer from after-control to mid-control and pre-control. Firstly, with no product quality control in online shopping platform, the honest seller population in online shopping ecosystem will no longer exists, which will cause the collapse of online shopping market. Secondly, if the online shopping platform does not take product quality control in time, the system will still collapse. Thirdly, if the online shopping platform takes product quality control in time, it might construct a healthy online shopping ecosystem with sustainable development.