학술대회자료
The Effects of Environmental Uncertainty on Governance Mechanism in Marketing Channels : Contextual Effects of Interfirm Benevolence
- 한국유통과학회
- 한국유통과학회 학술대회 논문집
- 2019년 국제통합학술대회
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2019.01169 - 174 (6 pages)
- 7
1. INTRODUCTION
2. THEORETICAL BACKGROUND
3. MODEL & PROPOSITION
5. IMPLICATIONS
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