Warning Labels on Cigarette Packages
- 한국유통과학회
- East Asian Journal of Business Management
- vol.5 no.1
-
2015.015 - 11 (7 pages)
- 0
Purpose - This study aims to explore the influence of combining non-halal labels with visual and textual warning labels on cigarette packages to induce the intention to quit smoking and boost the stop-smoking campaign. Research design, data, and methodology - This study examines non-halal labeling on cigarette packages using an experimental method. A total of 120 smokers, aged 18-23, were chosen from among Universitas Indonesia students. Data obtained were analyzed using ANOVA and T-Test. Results - The use of a non-halal label as a warning on cigarette packages is more effective to influence Muslim smokers to quit smoking. The results also suggest that non-halal labels more effectively increase intentions to quit smoking when use din combination with textual-visual labels. Conclusions - The study found that the addition of non-halal labels in textual or textual-visual warning labels on cigarette packages would significantly increase the intention of Moslems smokers to quit smoking. These results support previous research findings, that if cigarettes are labeled as non-halal (haram) products for Moslem teenagers, it will induce them to quit smoking.
1. Introduction
2. Literature Review
3. Methodology
4. Results
5. Discussion
References
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