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Warning Labels on Cigarette Packages

Purpose - This study aims to explore the influence of combining non-halal labels with visual and textual warning labels on cigarette packages to induce the intention to quit smoking and boost the stop-smoking campaign. Research design, data, and methodology - This study examines non-halal labeling on cigarette packages using an experimental method. A total of 120 smokers, aged 18-23, were chosen from among Universitas Indonesia students. Data obtained were analyzed using ANOVA and T-Test. Results - The use of a non-halal label as a warning on cigarette packages is more effective to influence Muslim smokers to quit smoking. The results also suggest that non-halal labels more effectively increase intentions to quit smoking when use din combination with textual-visual labels. Conclusions - The study found that the addition of non-halal labels in textual or textual-visual warning labels on cigarette packages would significantly increase the intention of Moslems smokers to quit smoking. These results support previous research findings, that if cigarettes are labeled as non-halal (haram) products for Moslem teenagers, it will induce them to quit smoking.

1. Introduction

2. Literature Review

3. Methodology

4. Results

5. Discussion

References

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