
KCI등재
학술저널
Evaluate Role of Negative Emotions effect in Advertising
- Mahdi Khorvash
- 동아시아경상학회
- East Asian Journal of Business Economics
- Vol.2 No.2
- 등재여부 : KCI등재
- 2014.06
- 53 - 57 (5 pages)
Persuasive emotion advertising has great effect on attention and motivation. The using of negative emotions has been an interest in consumer psychology and advertising. This is because emotions place impact on consumers, attention and decision making. Emotions are also believed to cretin evoke brand name from memory. This paper presents the evidence for the impact of negative emotions by comparing then greater with positive emotions advertising.
Abstract
1. Introduction
2. Negative emotions and attention
3. Negative emotion and motivation
4. Intentional and unintentional negative emotions
5.Conclusion
6. References