How do Japan, UK and Italy promote local food consumption in the HMR industry?

Purpose - This study is aiming to explore what kinds of policies Japan, UK and Italy have developed in order to promote the consumption of locally-grown produces in the HMR industry. Research design - By comparing overseas cases, what kind of promotion policies to consume local foods in the HMR sector are examined. Results - Firstly, central government has to collaborate with local authorities to promote local food consumption in the HMR industry. Secondly, countries have strengthened food label system to enhance local food consumption, in terms of country of origin. Thirdly, all of nations has highlighted food safety to protect customers. Fourthly, the government has created the business environment forcing HMR operators and retailers to follow the government’s policy. Fifthly, it is necessary to support the social communities to enhance their social responsibility, from the government’s point of view. Lastly, the social responsibility and the ethical administration of retailers should be sustainably strengthened by social atmosphere. Conclusions - In line with the growth of HMR products, how governments are able to protect farmers and promote locally-grown food consumption has become more and more important issues. Governments have to make a considerable effort to develop innovative methods to promote local food consumption in a HMR industry.