The Effect of Using Game Dynamics Towards Employee Work Engagement

This research aims to examine and analyze the positive effects of game dynamics towards intrinsic motivation and enjoyment, the positive effect of intrinsic motivation towards enjoyment and work engagement, the effect of positive enjoyment towards work engagement, as well as the positive effect of game dynamics towards work engagement. This research uses Self Determination Theory and gamification strategy to explain the relationship between variables. The data was collected from 226 permanent employees of Startup companies located in Yogyakarta, Indonesia through questionnaire distribution. The obtained data was analyzed using the AMOS Structural Equation Modeling (SEM) model. The assessment of this questionnaire uses 5-point Likert scale. The results show that game dynamics has a positive effect towards intrinsic motivation as opposed to enjoyment, intrinsic motivation has a positive effect towards enjoyment as opposed to work engagement, and finally, enjoyment and game dynamics have a positive effect towards work engagement. The theoretical implication is that this research fills the research gaps regarding the antecedents and consequences of Self-Determination Theory. Finally, this research proposes several solutions to relevant problems on how companies and organizations need to implement game dynamics to positively affect employees’ behavior, especially from intrinsic motivation, work engagement, as well as enjoyment.