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KCI등재 학술저널

Investigation of College Students’ Intention to Accept Online Education Services

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This study acknowledges the necessity to make changes in the domestic education service market given the coronavirus (COVID-19) pandemic outbreak in the fourth industrial revolution era. Considering the change from traditional classroom education service to online education service, we measure the online education service quality and investigate its effects on its acceptance intention among college students. We employ the SERVQUAL measurement model, a universal method with the longest history. In measuring acceptance intention, we use the unified theory of acceptance and use of technology (UTAUT), an accurate measurement method for the effect on acceptance intention of introducing new technology. So, this study mainly focuses on SERVQUAL and UTAUT as these tools relate to online education. The research results show that all five sub-factors of the online education service quality have positive correlations with acceptance intention. The higher the empathy with the online education service quality and the higher the performance expectancy and social influence in the UTAUT model, the higher the college students’ intention to accept the online education service. Given that the significance of online education service will likely further increase in the future, this study can serve as a reference for preparing a practical framework.

1. Introduction

2. Literature Review

3. Research Method

4. Results

5. Conclusion

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