
Local Music in the Global Digital Field: A Study of Distribution and Popularity of Chinese Music on Youtube
- Yu Hui Sary Schroeder
- 아시아음악학회
- Asian Musicology
- Asian Musicology Vol.27
- 2017.04
- 11 - 39 (29 pages)
between globalized “local music” and a “global audience,” on the example of Chinese music as to be found on Youtube. Distribution and popularity patterns of Chinese music videos are studied, as well as their public perception. The study is an attempt of pushing forward the boundaries of both ethnomusicology and internet research in the 21st century digital age. Since systematic research approaches to global audiences from an musicological perspective have been undertaken rarely with regard to internet music, this study can be regarded as an methodological suggestion, which might be taken further and adopted into other contexts.
Introduction
Related Studies & Scope
Methodology
YouTube: Background Information
General YouTube Statistics
Data Analysis
Classification
Distribution of Genres
Visual Content
Popularity
Conclusion
References