A Study on Passengers’ Perception of Aviation Safety Information and SAFETY Behavioral Intention

Purpose: For safety purpose, the airline has a safety education and management system for flight crew and cabin crew so that they can accurately understand and deliver how to deal with emergency situations and how to use emergency equipment. In order to ensure the safety of passengers in unexpected emergencies, passengers must also familiarize themselves with safety information and emergency escape tips. In response, this study applied planning behavior theory to explore the impact relationship between passengers perception of aviation safety information on aviation safety behavioral intentions. Method: This study conducted an online survey of people with less than a year of air travel experience and collected 352 copies. The final 341 copies of the data, except for 11 copies of the unfaithful answer sheet, were used for empirical analysis and hypothesis verification through statistical programs in SPSS 21.0 and AMOS 21.0. Results: Perceptions of aviation safety information have significant implications for aviation safety attitude, subjective norms, and perceived behavior control. This study shows that perceptions of aviation safety information have a significant positive relationship with aviation safety behavioral intention. On the other hand, the relationship between aviation safety subjective norms and aviation safety behavioral intention does not have significant positive influence. Conclusion: The lack of awareness of aviation safety information by passengers in the event of an aircraft accident may lead to more casualties due to the inability to respond effectively to emergencies. This study investigates the relationship between perception, attitude, subjective norms, perceived behavior control, and behavioral intentions of aviation safety. Therefore, to raise perception of aviation safety information, it is necessary to inform the importance of being directly connected to individual lives and to study that passengers can judge and control themselves through aviation safety education and information provision.