SNS 정보특성이 피부미용 소비행동과 만족도에 미치는 영향

The Influence of Characteristics of Information on Social media on Aesthetic Consumption Behavior and Satisfaction

This article investigates the affectation of SNS information characteristic on consumption behavior and satisfaction of skin beauty. We conducted 350 survey on 20 to 40 adult women, where only 336 was used for analysis. The data are analyzed by using SPSS v.21.0 and results can be summarized as follows. First, SNS information characteristic is statistically significant (p<.01) to the emotional and active behavior. Second, an affectation of SNS information characteristic to satisfaction is statistically significant (p<.01). Third, an affectation of consumer behavior of skin beauty to satisfaction is statistically significant (p<.001). These results demonstrate that SNS information characteristic has significant affectation on consumer behavior and satisfaction of skin beauty. Furthermore, SNS information itself can be great resource for marketing and development of skin beauty industry.