축산물이력제에 대한 소비자들의 지불의향과 시장영향 분석

An Analysis of Consumers Willingness to pay for Livestock Product Traceability System and its Impacts on Livestock Product Markets

In this study, to analyze the effects of the traceability system on the livestock product markets, a simulation model, which is composed of supply and ex ante as well as ex post demand, is developed based on the results of a consumer survey. Survey results indicate that consumers are willing to pay an average of 17.76% higher price for traceable beef than for non-traceable beef. On the other hand, consumers are willing to pay an average of 15.01% higher price for the pork for which traceability is available. As a result of the simulation model analysis, it is estimated that the price of Korean beef would have been decreased by 3.53% and the sales volume would have been decreased by 8.4% unless there was the introduction of traceability system. In addition, it is analyzed that the price and sales volume of domestic pork would have decreased by 2.68% and 8.64% without the traceability system.