우리나라 정부 전자상거래 수출지원제도의 성과에 관한 실증연구

An Empirical Study on the Performance of the Government’s E-Commerce Export Support Programs

Purpose This study aims to identify factors that affect the utilization of companies and export performance of e-commerce export support programs provided by the korean government, and to analyze the operational performance of e-commerce export support programs. Design/methodology/Approach This study was conducted to design the research model and find out the main factors that have a big influence on the performance of exporters by reviewing previous studies and literature. Furthermore, we carried out an empirical research targeting e-commerce exporters. Findings Cross border e-commerce trade has been increasing significantly due to the recent expansion of mobile usage and rapid growth of global shopping malls. It is necessary for korean government to establish e-commerce export support programs as smaller enterprises are able to enter overseas market much easier through e-commerce. Among several factors, we could confirm that enterprise size, support programs’ procedural and cost features and the level of awareness about support programs affect the utilization of the export support programs and also confirmed that use of the export support programs gives positive effects on performance of e-commerce export. Research Implications In order for the government s export support programs to get practical effects, it is necessary to continuously improve the export support programs considering the small scale of e-commerce exporters. As performance of e-commerce export support program greatly depends on the awareness of e-commerce export support programs, the Korean government should give more effort to promote e-commerce export support programs and educate e-commerce exporters. Also, it is necessary to provide a customized export support program which differentiates companies by export amount and export stage. In addition, expansion of export items, diversification of exporting countries and provision of customs clearance information are needed to improve government’s e-commerce export support programs. This study is worthy of the first empirical study on performance of korean e-commerce export support programs.