Perceptions, Attitudes, and Interests of Halal Tourism: An Empirical Study in Indonesia

The aim of this study is to analyze the correlation between concept perceptions and people’s attitudes in halal tourism, development perceptions and people’s attitudes, attitude and people’s interest, concept perceptions and people’s interest, development perceptions and people’s interest, concept perceptions and people’s interest, and development perceptions and people’s interest. The method used in this research is SEM (Structural Equation Modeling) method. The population in this study was all Banten people. The samples in this study were respondents in five districts/cities in Banten, namely Tangerang (127 respondents), Serang (63 respondents), Pandeglang (97 respondents), Lebak (69 respondents), and Tangerang City (62 respondents). The sampling technique used is cluster random sampling. The data collection method used by researchers is a survey through filling out an online questionnaire. Based on regression test results shows concept perceptions has a significant effect on people’s attitudes Development perceptions has no significant effect on people’s attitudes, the attitude has no significant effect on people’s interest, concept perceptions have no significant effect on people’s interest, development perceptions have no significant effect on people’s interest. Concept perceptions have no significant effect on people’s interests through people’s attitudes. Development perceptions have no significant effect on people’s interests through people’s attitudes.