The Effect of Strategic Innovation on Company Performance: A Case Study of the Industrial Estate of Thailand

The purpose of this study to examine the effect of strategic innovation on organization development, organizational effectiveness, and firm performance of companies in the Industrial Estate of Thailand. The sample of this study was 360 companies and data was collected by distributing questionnaires through mail and Google form. Out of the 360 questionnaires, 192 responses were received and usable. The study period was November 2020 to February 2021. Structural equation modeling (SEM) was used to test hypotheses regarding the influence of strategic innovation on organization development, organizational effectiveness, and firm performance. The results of this study show that strategic innovation has a positive direct effect on organization development, organizational effectiveness, and firm performance. Organizational development has no significant relationship with organizational effectiveness and firm performance, and organizational effectiveness has no significant relationship with firm performance. Strategic innovation has a strong direct positive effect on the company’s performance. It indicated that strategic innovation is essential for organizations to drive business growth, generate value for the company and its customers, and create a competitive advantage. This type of innovation is essential for organizations to adapt to the speed of technology change. In addition, theoretical contributions, managerial contributions, limitations, and future research recommendations were presented in this study, including conclusions were shown.