온라인을 활용한 부동산거래정보의 선택요인에 관한 연구

The Study of Real Estate Transaction Information of Selection Attributes on the Internet-Based

For real estate agents to effectively respond to this change of conditions, they have to have a systematic plan and decision-making process accompanied with smooth problem-solving strategies, and they have to deploy a marketing strategy which is comprehensive and consumer-oriented by getting the market situations which are changing from moment to moment. In other words, they have to deploy an up-to-date marketing strategy by understanding the real estate market situations for effectively implementing marketing management activities. Not long ago, we could see a new marketing method and strategic factors arrive, which has rendered possible the extension of the marketing territory and thus generalization of SNS practices by ordinary persons and that situation has made possible the relationship between information providers of real estate business and information users on the internet.