부동산인터넷거래에 따른 고객의 만족 및 구매의사결정요인에 관한 연구

The Study of Customer Satisfaction and Purchasing Decision Factor on the Real Estate Internet Transaction

The sustained development of Korean economy has brought a number of changes to the activities of real estate businesses and an era where it’s enough to assure the housing supply to run a real estate business has changed into another era where strategies of sales promotion are necessary. For the reason that real estate choice factors impact upon consumers’ satisfaction and their decision making according to the types of real estate transaction and consumers’ characteristics, real estate agents have to approach consumers based on their characteristics and making use of diverse marketing methods according to the characteristics of consumers. In particular, real estate agencies have to adjust their marketing activities according to the investment patterns of ordinary people and making the consumers aware of the importance of the services of real estate agencies by providing to the consumers full and complete satisfaction for real estate is high-priced goods.