소비자 특성별 수도권 미분양아파트 선호요인에 관한 연구

A Study on the Preference Factors for Unsold Apartments Considering Consumer s Characteristics in the Seoul Metropolitan Area

Today, There are multiple causes for unsold apartments such as the global financial crisis and the long-term downturn of real estate. Especially in metropolitan areas, the limit in Housing-afford ability of low-income middle class in accordance with the high sale prices and financial regulatory policy has a significant impact to unsold apartments. To make fundamental solution, controlling the supply and demand of the apartment should be implemented. However, accurate prediction is too difficult. In addition, real estate takes up a large proportion of the national assets. First, Consumers with High income/Return on investment recognize real estate marketing as most important factor. Second, Consumers have both importance and satisfaction ranted number one on the ‘living environment’. Because most unsold houses have the large-scale complex due to the mass supply. Finally, In the case of dual-income/rookie, the importance and satisfaction was dewan to the top priority on the ‘policies and system’ than any other consumer types.