부동산마케팅에서 가격관리에 관한 연구

A Study on the Price Management in Real Estate Marketing

In this study I hope to answer the question, “In real estate marketing, how to do price management efficiently. In order to solve the research problem, I have established specific objectives of this study as follows. First, I should explain price and value concept and evaluation method of price in real estate marketing. Second, I should propose the price strategy in terms of finding real price in real estate. I have explored theoretical background to accomplish the research objectives by reviewing the related previous researches, reports, and case studies on marketing in real estate. The findings of this study can suggest the implications as follows. First, the evaluation method of price in real estate marketing is explained. Secondly, the strategy of managing price(especially, in terms of finding real price in real estate) is specifically proposed. They will contribute to theoretical progress of understanding on price in real estate. My study enlarges general marketing to real estate marketing by analyzing price management. However, my implications should be evaluated in the light of certain limitation. Because my study shows the characters of exploring study, the future study of cross-sectional design survey should be conducted so that price management in real estate can be assessed more accurately.