창원시 베이비부머세대 여성들의 여가 라이프스타일과 패션소비 실태조사

Leisure Lifestyle and Fashion Consumption Survey of Baby Boomer Women in Changwon City

This study used a questionnaire survey to investigate the leisure lifestyle and fashion consumption of Korean women in the baby boomers generation (born from 1955 to 1963) living in Changwon city. The Survey period was from October 23 to December 5, 2020. The questionnaire items asked about demographic characteristics, interested in leisure lifestyle, fashion consciousness, and fashion consumption. Data from 250 respondents were analyzed using IBM SPSS Statistics26 to identify the mean, standard deviation, and frequency of the item responses, which were given on a 5-point scale. The participants were involved in economic activity and have a high level of education. They reported having active lifestyle in sports, religious, and social gatherings. The main survey results are as follows; First, many participants were active in economic activities, and their leisure activities were characterized by a high proportion of health-related outdoor activities such as walking, trekking, and mountain climbing. Second, they were more likely to make purchases in-person than online i.e., the number of fashion product purchases made through the Internet and mobile phones was very low. Third, although the women were passive in following and expressing themselves in fashion, they show a conservative tendency due to the large influence of purchases made on the advice of family and acquaintances. Fourth, they considered practicality and quality very important when purchasing clothes. The survey results are expected to help the fashion industries with production planning and to contribute to local research on Korean active senior women.