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SCOPUS 학술저널

Online Crowdsourcing Platform Continuous Participation During COVID-19: A Low-income Group Perspective in Malaysia

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The crowdsourcing system relies heavily on the number of crowd participation on the platform to ensure the platform’s success. However, exploring factors that motivate the crowds to sustain on the platform remains unclear, and very little literature was found on this matter. Lately, the COVID-19 pandemic has affected the world, including Malaysia. Due to the pandemic, many people have lost their jobs, and hence, most of them have shifted to digital work. Hence, to understand the motivation for continuous participation on the online crowdsourcing platform among low-income crowd workers (B40) in Malaysia, this paper explores the intrinsic and extrinsic motivations for continuous participation. A qualitative method interview was performed where 14 active participants of Upwork.com, under the GLOW program, took part during the data collection process. This paper used the thematic analysis method to extract the data collected from this study. The finding of this study identified eight intrinsic motivation factors: (1) personal development, (2) pastime, (3) fun, (4) passion, (5) task identity, (6) time-workplace flexibility, (7) altruistic, and (8) peers’ success and four extrinsic factors: (1) monetary, (2) job security, (3) personal commitment, and (4) environment.

1. Introduction

2. Literature Review

3. Crowdsourcing as a Marketplace

4. Initial Motivation to Participate in Crowdsourcing Platform

5. Theoretical Framework

6. Research Method

7. Findings and Discussion

8. Conclusion and Limitations

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