Purpose: Currently, the number of single person households worldwide is increasing. Lifestyle-related diseases are increasing due to changes in consumption patterns, excessive intake of fat and cholesterol, and increased intake of processed foods. Therefore, modern people have increased their interest in health, and as they are more interested in vegetarian diets and exercise, the purchase and intake of protein useful for health is increasing. Therefore, this study aims to investigate the reasons for purchasing plant protein, expenditure cost, purchase type, etc. for consumers who have purchased plant-based protein, and to provide basic data when developing plant-based protein products. Method: From April 1 to 20, 2021, FGI(Focus Group Interview) was conducted with 12 people in their 20s and 12 people in their 30s.One person s interview took about 2 hours, and after recording, the contents were orga-nized. Questions are the reasons for purchasing vegetable protein supplements, one-time purchase cost, type of vegetable protein supplement, and importance when purchasing vegetable protein supplements. Results: The ratio of men and women in their 20s and 30s was 50%, 12 people in their 20s and 12 people in their 30s.There were 10 students and 14 working people. Reasons to buy vegetable protein supplements include increased muscle mass, lower fat and cholesterol content than animal protein, and diet. The one-time purchase cost was 20,000 to 30,000 won, and the most common purchase of powdered vegetable protein supplements was the development of snacks, noodles, and confectionery. In addition, protein content, fat and cholesterol con-tent, trusted brands, diet and help in increasing muscle mass were also considered important. Conclusion: It is best to develop vegetable protein products that consumers want, such as snacks, noodles, and bakery products addition, onetime cost is 20,000 to 30,000 won, and it is recommended to develop a products that can increase muscle mass and has low fat and low cholesterol content. Therefore, this study is thought to be helpful in the development of plant protein intake products suitable for the tastes of consumers in their 20s and 30s who are dieting and vegetarian.
3. Results & Discussion