Effect of the Women s Beauty Care Behavior on the Psychological Happiness after COVID-19

Purpose: This study was conducted to articulate and specify as to how the women s beauty care behavior after COVID-19 influences their psychological Happiness. Towards this end, the beauty care behavior was set as an independent variable, and beauty interest, information search, beauty behavior, and appearance satisfaction were derived as the sub-factors, psychological Happiness variables were set as dependent variables, environmen-tal control, personal growth, purpose of life, and positive interpersonal relationships were derived as the sub-factors. Method: As for the research participants, they were collected and analyzed from among 231 online partici-pants including freelancers, self-employed, workers, and students from related departments working in the beauty health industry in City S and Province G in Korea. For the analysis method, multiple regression analysis was per-formed to analyze the relationship between the participants beauty care behavior and psychological Happiness, and the enter method was used to make entries. Results: This study was conducted from this point of view to examine and understand how the women s beau-ty care behavior after COVID-19 will influence their psychological Happiness. Subsequent are the contents of the analytical results verifying the relationship of effect with the beauty care behavior variable, which has beauty interest, information search, beauty behavior, and appearance satisfaction as independent variables, and the psychological Happiness variable as dependent variables. Conclusion: In this study, it was evident that new changes have taken in the beauty care behavior and psycho-logical Happiness of the women participants after COVID-19, and in particular, it was confirmed that many changes have taken in the direct beauty behaviors. Based on the results of this study, a theoretical discussion of the beauty health was provided, and it is meaningful in that the information on the psychological health accord-ing to the beauty care behavior was provided.