Analysis of the PUBLIC VALUE of Celebrity Hair Color Trend in Milbon Collection

Purpose: ‘Hairstyles express visual beauty, so images can be perceived differently. This study conducted a study on Milbon s color hair dye that can create public value through changes in appearance according to hair color. Although there are many studies related to brands such as Wella, Amos, and L Oreal in the preceding stud-ies related to hair color trends, the current research related to Milbon is very insufficient. Method: The characteristics of S/S and F/W Milbone hair trends from 2016 to 2019 were examined, and the color trend of Milbone was analyzed by examining prior research and Internet data. For the empirical method, 500 photos of actresses who appeared in dramas aired from 2016 to 2019 were collected based on 8 colors of the Milbone color trend, and the final 24 photos were selected and analyzed among 40 photos about hair color and Milbone color trend. Results: As a result of analyzing through an empirical method based on the consideration of previous studies, 2016 expressed softness in a natural atmosphere, healthy and strong, 2017 expressed sophistication that can add natural and modernity, and 2018 It expresses a casual atmosphere and beautiful dignity. And 2019 ex-pressed luxury, maturity, and conservative but stylish. Conclusion: It was found that the hair color of the celebrities who appeared in the selected drama best ex-pressed the image and feeling from the concept, texture, and hair color appearing in the Milborn color trend. As a result of comparative analysis from a subjective point of view, there is a limit to securing universality, and we hope that there will be follow-up studies on hair color trends in the future, and we want to become a cornerstone of data that can be used by predicting future hair trends.