서울시 오피스텔 가격결정요인에 관한 비교연구

A Comparative Study on Price Determinants of officetels in Seoul: Focused on AHP Analysis and Hedonic Price Model

While apartment transaction volume is declining due to apartment-related financial regulations (LTV 40% of mortgage loans in regulated areas), heavy acquisition tax, and high retention tax rates, the demand for officetel, which is a relatively less intensively regulated profit-type real estate, is increasing. have. Demand for officetel is generated by a specific demand group, and people are interested in officetel among profit-type real estate due to various advantages. In this study, among the factors that determine the price of officetel including real estate regulation, it is necessary to identify the price determining factors by classifying them into individual factors, regional factors, and general factors that indicate the product characteristics of officetels. is not an easy aspect. This study overcomes the above limitations by setting detailed objectives. In that officetel provides stable investment as a form of profitable real estate, we intend to analyze and verify the factors that affect the price of officetel. AHP analysis and Fuzzy-AHP analysis were adopted as qualitative analysis methods. We collected and reviewed various materials such as officetel related prior research, research reports, academic journals, and real estate-related books, and brainstormed with real estate experts who have worked in the real estate industry to derive pricing factors to be applied to the AHP questionnaire. The analysis was conducted by adopting the hedonic price model as a quantitative analysis method.