해외진출 활성화를 위한 스마트시티 마케팅 모형 개발 연구

A Study on the Development of Smart City Marketing Model to Activate Overseas Expansion

With the advent of the fourth industrial revolution and the development of information and communication technology, the market size of smart cities is rapidly growing. Therefore efforts are being made to preempt the smart city market centered on advanced countries, and competition is getting fiercer. The purpose of this study is to develop a smart city marketing model linked to marketing theory to support the revitalization of smart city overseas expansion of korea. To this end, this study examines the need for a link between smart city and marketing theories and in-depth interviews with experts, and develops a smart city marketing model. Korea is recognized as a country leading the smart city, but overseas exports are not meeting expectations. As this point, this study will provide policy implications for korea to secure competitiveness in global markets in the future.