미용종사자의 의사소통유형, 고객서비스지향성, 사회적 행동의 구조적관계

A Study on the Types of Communication, Customer Service Orientation, and the Structural Relationship of Social Behavior of Beauty Workers

Modern society is making great efforts to increase its competitiveness according to differentiated communication and service orientation of consumers. In particular, salons are aiming for high-quality services due to financial consumption and personal time investment. The increase in income due to economic development has increased people s desire and level of culture, and if they are satisfied with communication, they will be strengthened further, which helps them secure customers in the long run by playing a role in suppressing conversion behavior. The more a customer perceives that the results they receive are less than what they pay, the less flexibility they have in the process or process of service delivery, or the less human they think the service contact staff is in the process of providing the service, the more unpleasant they are to the service company. Therefore, it is said that differentiated communication approaches are needed for customers with different tendencies, customized services are needed, and that better communication quality and service can be improved while marketing, thereby improving satisfaction according to preferred communication type and service orientation, and increasing sales. We hope that this study will be used as a basic data in the future, which will have a positive impact on the marketing strategies of beauty workers.