키치 특성을 응용한 헤어스타일 디자인 연구

A Study on the Hairstyle Design using the Characteristics of Kitsch

In a modern society, people have pursued their own styles. At the same time, kitsch has emerged as a cultural trend. In other words, the diverse aesthetic characteristics of kitsch have evolved into new cultural art, and such trend has not been an exception in hairstyling. While the various aspects of kitsch have been expressed in an artistic form, it has become a popular hairstyle in a mass society. In recent years, rough hairstyles emphasizing men’s strength and toughness have been popular among men. Nowadays, however, sensitive, romantic, soft and elaborate styles have been the mainstream for men’s hairstyles. Modern people have preferred experimental avant-garde hairstyles. As their desire to have a different hairstyle rises, new and unique hairstyles have been created. This study attempted to analyze people’s preferences based on the aesthetic characteristics of kitsch and reexamine hairstyles in a creative and academic approach.