입지 및 시설특성이 만족도와 전환장벽에 미치는 영향

The Effect of Location and Facilities Characteristics on Satisfaction and Switching Barrier: Focusing Outdoor Golf Driving Range

The study looked at the impact location and facilities to customer satisfaction and switching barrier properties of the outdoor golf driving range. This study was conducted to survey the target using the outdoor golf driving range in Gyeonggi Province. The analysis tool was utilized SPSS 21.0. And frequency analysis and factor analysis, reliability analysis , correlation analysis, multiple regression analysis was performed. Hypothesis is as follows. Location and facility characteristics of outdoor golf driving range will have a significant impact on satisfaction. Location and facility characteristics of outdoor golf driving range will have a significant effect on switching barriers. The analysis results show that accessibility and visibility as Location characteristics had significantly affects satisfaction. And spatiality and convenience as facility characteristics had significant influence on satisfaction. And these were all significantly affect the switching barrier. Satisfaction has received the most affected spatiality, following order accessibility, convenience, visibility was. Switching barriers were having a most significant impact is convenience. Therefore, we found that the outdoor golf driving range can improve the performance should be equipped with sufficient scale to the appropriate location convenient for customers using.