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KCI등재 학술저널

어린 자녀 유무에 따른 가구의 친환경 식품 구매 행동 차이 분석

Heterogeneity in purchasing behavior for eco: friendly labeled food between households with and without children

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While most previous studies have mainly regarded data on consumers’ buying cycle as ordinal ones, we assumed that it captures the number of times that consumers making purchases within a given period of time. In this respect, we used count data models to investigate the differences in factors influencing purchase frequency for eco-friendly labeled food between households with and without children. Main findings of the study are as follows. First, we found that the households with young children purchase eco-friendly labeled food more frequently within a given period of time. Second, we found the differences in purchasing behavior between two groups in terms of three perspectives: (1) loyalty, (2) consumption tendency (cost effectiveness versus satisfaction inclination), and (3) major purchasing items. Based on the results, we presented marketing strategies tailored to each group to expand the demand for eco-friendly food.

Ⅰ. 서론

Ⅱ. 분석모형

Ⅲ. 분석자료

Ⅳ. 분석결과

Ⅴ. 결론

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