중국 국경 간 전자상거래 정책 및 소비정책 변화에 따른 한국의 시사점

Implications of Korea from Changes in China s Cross-Border E-Commerce Policy and Consumption Policy

Purpose Purpose - The purpose of this study is to analyze changes in China s cross-border e-commerce policy and consumption policy and the contents and characteristics of the process and to suggest implications for Korea. Design/Methodology/Approach This study collected and analyzed data provided by research institutes and institutions, China s cross-border e-commerce laws and consumption policy-related laws, and various policy data of each government department. Findings First, as China s cross-border e-commerce revitalization policy and consumption expansion policy are combined, related industries will grow rapidly in the future. Second, China s cross-border e-commerce policy will be led by the government and utilized as a part of the export increase policy under more sophisticated management and supervision. Third, China s consumption expansion policy is leading to active expansion of domestic demand in rural and urban areas as a means to achieve a consistently high economic growth rate. Fourth, the proportion of B2C in the trade structure of cross-border e-commerce is steadily increasing, and this is largely thanks to the change in China s consumption level and the government s policy support. Lastly, cross-border e-commerce will more expand and grow due to the “Measures to Promote Promotion of New Consumption” announced in 2021. Research Implications This study analyzed the contents and characteristics of each of China s cross-border e-commerce policy and consumption policy from two perspectives and tried to find commonalities between the two policies. In addition, based on the contents of this study, we presented implications by deriving what companies doing cross-border e-commerce business with China should prepare and prepare for.