The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty
- KINFORMS
- Management Review: An International Journal
- Vol.3 No.1
- 2008.06
- 23 - 45 (23 pages)
This paper investigates the relationship among e-retailing attributes, e satisfaction, and e-loyalty. We identify five attributes (shopping convenience, product selection, informativeness, price, and customization) of e-retailing that potentially affect e-satisfaction and impact e-loyalty. Data collected from 238 online customers demonstrate that shopping convenience and informativeness except product selection, price and customization affect e-satisfaction and informativeness, price, and customization except shopping convenience and product selection impact e-loyalty. Also, the data show that e-satisfaction strongly affect e-loyalty.
INTRODUCTION
THE ANTECEDENTS OF E-SATISFACTION
E-LOYALTY
PROPOSED MODEL AND METHODOLOGY
DISCUSSION AND CONCLUSION
REFERENCES