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학술저널

Factors Influencing e-Commerce Adoption in Uzbekistan SMEs

This paper investigates the factors influencing e-Commerce adoption by SMEs in Uzbekistan. The objective of this study consists of consolidating the factors and determining their level of influence on e-Commerce adoption. We categorized these factors in three enterprise contexts-technological, organizational, and environmental contexts according to previous studies. A set of 9 factors was presented through a survey and sent to SMEs in Uzbekistan. We then asked respondents to rate the effect of these factors on their e-Commerce adoption decisions. The research model suggested enterprise’s context factors that have been found to be influential in previous researches in the e-Commerce adoption. The research results showed that some of these three context factors had a positive relationship with perceived benefits of e-Commerce adoption. Future studies should focus on a specific industry that succeeded in adopting the e-Commerce or e Business, to acquire useful success factors in that particular industry. Also, this study will be helpful as a guideline to the countries considering to adopt e-Commerce in their SMEs.

INTRODUCTION

LITERATURE REVIEW

RESEARCH METHODOLOGY

DATA ANALYSIS AND DISCUSSION

CONCLUSION

REFERENCES

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