Managing Creativity and Innovation in the Cultural Industries: Evidence from Three Cultural Organizations in Canada

In a changing environment, the survival of small organizations becomes critically important not only for themselves but for the competitiveness in an entire given territory. Thus, creativity and innovation in any organization are vital to its successful performance. Therefore, knowledge or idea exchange is an important function of groups in organizations. Idea sharing in groups can be productive under two conditions. One important factor is the extent to which group members carefully process the ideas exchanged in the group. Another is the opportunity for group members to reflect on the ideas after the exchange process. Consequently, this research study aims to identify how organizational creativity and innovation contribute to the success of small organizations in the francophone linguistic minority region in Canada. We based our research on the case study analysis of three cultural organizations in New Brunswick, which allowed us to identify a triptych of organizational creativity and innovation based on employees, clients, and the local community commitment.