Critical Success Factors (CSF) on e-Commerce Adoption in Bangladesh SMEs
- KINFORMS
- Management Review: An International Journal
- Vol.14 No.1
- 2019.06
- 51 - 81 (31 pages)
This study aims to empirically analyse the critical success factors affecting e-Commerce adoption by SMEs in Bangladesh. It identifies the benefits of e-Commerce adoption realized by these SMEs and investigates the relationships among those factors. In developing countries, previous studies were consulted to formulate the adoption in their parent countries, but the observations regarding e-Commerce remain on upstream. They focused on major issues rather than minor ones. This study examines the four main critical success factors (technological, organizational, environmental and strategical) in Bangladesh. 500 Respondents of 210 SMEs were given questionnaires. The Results were analyzed using the SPSS version 25. The analysis result will be helpful for future researchers and policy makers to promote the B2C e Commerce adoption as predictors of SMEs.
INTRODUCTION
LITERATURE REIVEW
RESEARCH METHODOLOGY
DISCUSSION AND CONCLUSION
REFERENCES