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Impact of Platform on Customer Participation Intention: Co-creation of Open Platform and Closed Platform

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It is widely known that open platforms have a positive influence on performance (Chesbrough, 2003; Almirall et al., 2010). However, on the contrary, the argument that closed platforms have a positive influence on performance also exists (open-first, 2010). In this sense, this paper questions whether a platform should be chose into open one or closed. This research claims that both open platform and closed platform can influence to performance. In addition, Identifies and understands the effect of between open platform and closed platform and customer participation intention.

INTRODUCTION

LITERATURE REIVEW

THEORETICAL FRAMEWORK

PROPOSITIONS DEVELOPMENT

CONCLUSION

REFERENCES

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