20th century, beginning of modern, the style of art and design, separated reasonable and sensitive code. Art form including cubism, constructivism, futurism and different form in-cluding fauvism, expressionism, surrealism and abstract expressionism coexist two code in early modern. But the style of design was separated each period with geometric and organic form, reasonable and sensitive code. Replacement timing on two design style was the transition period of the production-oriented step to the sale-oriented step in marketing. In early stage modern it was stable production-oriented step. Geometric style include G. Rietvevld (Red and Blue chair), M. Breuer (Wassily chair), Fanizon and Martinelli (I-Ching) was simple and functional, re-ceived the absolute support. An aggressive demand generation and sales promotion for the de-sign change was needed so that excess supply in the market with a stable production. In sale-oriented step for sales promotion in mid modernism, it was accepted transitions to the sen-sual organic volume with elegant and sleek style include C. Eames (LCW chair), V. Panton (Panton chair) and C. Mollino (Arabesco Tea table).
Ⅰ. 서론
Ⅱ. 이성과 감성의 개념과 미술사에서 나타난 표현기법
Ⅲ. 디자인에서 이성적 개념과 전개 방법
Ⅳ. 디자인에서 감성적 개념과 전개
Ⅴ. 마케팅 환경과 인간공학 인지적 특성
Ⅵ. 결론
참고문헌