국내 홈퍼니싱 산업의 발전 방안에 관한 연구

A Study on the Development Plan of Domestic Home Furnishing Industry

With IKEA’s entry into Korea and changing lifestyles, the domestic furniture, distribution and fashion industries are scrambling to enter the home market. Additionally, the domestic home furnishing market size is expected to grow rapidly to about 18 trillion Korean won in 2023. Major furniture companies such as ‘Hanssem’ and ‘Hyundai Livart’ have opened a large specialty store to build a variety of home furnishing accessories to complement furniture sales. Distributors such as ‘Shinsegae’, ‘Lotte’, and ‘Hyundai Department Store’ are also focusing on the home furnishing market as a new business that can complement stagnant flagship businesses. Therefore, large stores are continuously expanding based on the existing nationwide distribution network. In particular, with the successful entry of IKEA into Korea, the home furnishing market is engaged in fierce competition between domestic and foreign companies to dominate the market. Also, the furniture industry, which is the center of the domestic home furnishing industry, is domestic demand, led by large and small businesses. Therefore, it is losing its competitive edge as it is located between low-cost imports with low labor costs and expensive imports focusing on design and function. Therefore, this study is designed to research and present development methods to strengthen the competitiveness of domestic companies in the home furnishing industry.