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KCI등재 학술저널

침대 광고에 표현된 품질관리 요소에 대한 연구

A Study on Quality Control which is Expressed in Advertisement of Residential Beds

Advertising provides consumers with information about products, purchasing effect and criteria. Advertising of the domestic bed companies started in the 1990’s and each company focused on publicizing its brand. As the times change, however, they begin to express the qual-ity-property which consumers demanded in the advertising. This research examined the advertising trends in the domestic and foreign bed companies. Also, it presents how the quality control (QC) is reflected on the advertising of the domestic and for-eign bed companies. As a result of the analysis on bed-advertising of them, the things mostly represented as a determinant of product quality are performance, shape/quality, recognition and reliability. On the side of consumers, however, service, durability and stability are mirrored in the advertising and help choose the products as the determinants.

Ⅰ. 서론

Ⅱ. 품질관리

Ⅲ. 국내⋅외 침대브랜드와 TV광고

Ⅳ. 결론

참고문헌

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