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KCI등재 학술저널

태권도 인플루언서 특성이 인게이지먼트, 관계지향성에 미치는 영향

SNS(Social Network Service)중심으로

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In this study, to identify the engagement and relationship orientation according to the SNS use of Taekwondo influencers, the population was set as a population according to the sample plan from May 1 to August 20, 2021, and 217 people were surveyed through an online survey. This conclusion was drawn with a total of 191 valid samples excluding 26 non-respondents. Hypotheses were tested through structural equation analysis, and engagement and relationship orientation according to influencer characteristics up to Hypothesis 1-3 were found to be suitable and excellent as a structural model, suggesting that a causal relationship was established. However, it was found that the attractive factor among influencer characteristic factors was a model with no difference in influence (-) on relationship orientation. This is considered to be the result of not being able to recognize the new trend in Taekwondo if the follower only sees an attractive image in performing a leading role.

Ⅰ. 서 론

Ⅱ. 연구방법

Ⅲ. 결 과

Ⅳ. 논 의

Ⅴ. 결론 및 제언

참고문헌

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