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학술저널

Research on the Local Function Optimization of Short Video Applications under Service Design Thinking

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The rise of short video applications has lowered the threshold of advertising and expanded the way ordinary users share service experience. This research introduces service design thinking, through stakeholder analysis, questionnaire surveys, and in-depth interviews, to evaluate the motivation and behavior of using short video applications on 98 Chinese users. Taking TikTok s Local functional module as an entry point, it aims to optimize the design of the supply process of local online-offline services centered on user needs. Finally, it provides design solutions for reference in information architecture, interaction design, and user interface design.

1. Introduction

2. Big data analysis of TikTok users

3. Stakeholder analysis and user research

4. “Local” functional optimization design

5. Prototype test

6. Conclusion

7. Future Challenges

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