Social Media: a light shining into the field of design service

More and more companies are beginning to notice the importance of social media in cementing consumer stickiness and expanding the influence of their brands. Design is playing an important role in this huge shift from traditional to digital media, but many companies are not aware of the game changer that is about to lead to a change in business production models, especially the status of designers, creating new problems in the future for companies that fail to adapt to this change in time. With the fourth industrial revolution enabling low-cost personalization and the growing desire for individual expression, the ecosystem for designers to co-create products with consumers has begun to develop, and social media provides an important platform for the construction of this ecosystem. In this article, we focused on the problems that Chinese designers face in their existence, the reasons for these problems, and the future changes in the production model of products, proposing a new model of production on social media platforms and how this model will have a huge impact on the design field, which is an important field of research for future design services.