Effect of University Website Composition on Entrance, Career Path, Satisfaction and PUBLIC VALUE -Focused on College Students Who Entered the Department of Beauty-

Purpose: This study analyzed the satisfaction factors through the composition of the beauty college website for college students who applied to the cosmetic department, and the purpose of this study is to provide basic data that can help the college students decide on their entrance to school and career path. Method: A survey was conducted by selecting college students who entered the cosmetic department in Gangwon-do, Chungcheong-do, and Jeollabuk-do. For this survey, from August 28, 2019 to September 21, 2019, students enrolled in a four-year college of cosmetology were targeted. A total of 260 questionnaires were distributed, but a total of 253 copies were utilized excluding the questionnaires with insincere responses. Results: First, it was found that scholarship system, reality perception, and curriculum, which are sub-variables of website composition, had a statistically significant positive(+) effect on entrance and career path. In addition, it was found that the sub-variables of the website composition, such as scholarship system, reality perception, and curriculum, had a statistically significant positive(+) effect. Second, it was found that the scholarship system, reality perception, and curriculum, which are sub-variables of website composition, had a statistically significant positive(+) effect on satisfaction. Third, it was found that entrance and career path had a statistically significant positive(+) effect on satisfaction. Conclusion: The purpose of the university website is to serve users. Therefore, in order to provide high-quality service, it is necessary to identify users requests or complaints and actively accept them.